SoleRebels opens first store in San Jose, CA

2 mins read

News Release
Bethlehem Tilahun Alemu
When it was founded in 2004 by Bethelhem Tilahun, soleRebels was just a small moms and pops business …. but it has changed quite a lot since. soleRebels is now a globally recognized name. It is deemed by different bloggers as “the Nike of Africa” and even some called it “the Jimmy Chu” of Africa.
soleRebels has been expanding its reach throughout the world, via an online store and the brick and mortal stores that are popping up all over the world. It has started its international ambition by first opening its store in Asia, it now boasts more than 7 stores in Taiwan, a store in Singapore, Japan, and has since expanded its global reach to Europe: with store in Sweden, Australia and Spain just to mention a few.
Now for the first time, soleRebels has set its eyes on its US customers.
soleRebels is opening its first US store at the Westfield Valley Fair Mall in San Jose, California/ the silicon valley. The store is planned to be opened on the 1st of October, 2014.

SoleRebels: Proud to be the planet's first only WFTO Fair Trade footwear Company
SoleRebels: Proud to be the planet’s first only WFTO Fair Trade footwear Company
For the first time ever, an Ethiopian product, 100% made in Ethiopia, in a high end mall in the US, is a great achievement.
Way to go Bethelhem, you have made us all Ethiopians very proud.
I encourage all Ethiopians to show their support by going out in droves and buying soleRebesl shoes , proudly made in Ethiopia.
Mark your calendar. October 1st, 2014 is only a few weeks away. I would definitely be buying a pair or two.


  1. I am happy to hear the phrase ‘…by EThiopia”
    …LIya KEbede, and now Bethelhem Tilahun.
    GOd bless you. I’LL be coming October 1st.
    Resident of San JOse ,since 2006.

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