Ethiopia Turmoil Threatens Unlikeliest Airline Success Story

7 mins read
A line-up of gorgeous Ethiopian Airlines hostesses
A line-up of gorgeous Ethiopian Airlines hostesses

by Liezel Hill, Bloomberg

Ethiopia, indelibly linked with images of grinding poverty and famine, has quietly built one of Africa’s rare corporate success stories with the continent’s only consistently profitable airline shuttling passengers from around the world through its hub in Addis Ababa.

Yet just as state-owned Ethiopian Airlines starts to vie with the likes of Dubai-based Emirates, outbreaks of violence around ethnic and human-rights protests have claimed an estimated 500 lives since June, threatening to deter travelers and undermining the political stability that helped it flourish. It’s also grappling with the challenges of doing business in the region, with more than $200 million in ticket payments tied up in countries including Nigeria and Angola, which the airline says is putting pressure on its liquidity.

Chief Executive Officer Tewolde GebreMariam insists the unrest and a subsequent state of emergency imposed Oct. 8 is a “non-issue” for the airline, which links almost 70 African cities to destinations in Europe, North and South America, the Middle East and Asia. The executive, who has run Ethiopian since 2011, is determined to push ahead with an expansion for a company that could be the last hope for a viable African aviation industry.

“The reality on the ground is peaceful. It’s business as usual,” the CEO said in an interview at the airline’s headquarters at Bole International Airport in Addis Ababa days after the start of restrictions. That remains the case still, he said by e-mail on Thursday, citing an 18 percent year-on-year increase in October passenger traffic. “We have not seen measurable changes.”

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Lost Continent

That doesn’t mean the company is out of the woods, as many of those passengers would have likely booked tickets before the crisis escalated and Western countries issued travel warnings. The bigger test will ultimately come if security measures are lifted as planned in April. Ethiopian’s ability to weather the crisis and continue with its ambitious plans is critical for the continent’s aviation sector after corruption and missteps undermined peers. African airlines now account for about 20 percent of air traffic to and from the continent, down from 60 percent three decades ago, according to Tewolde.

Hard-currency shortages that mean ticket debts are withheld in some countries have also prompted outside carriers to reduce links, and the continent will be the only unprofitable airline region this year and next, according to International Air Transport Association projections published last week.

In contrast to the failure of Nigerian Airways or the politically led stagnation at unprofitable South African Airways, Ethiopian has benefited from less interference and kinder tax rates, helping to boost net income for the past three years. In fiscal 2015, profit jumped 12 percent to 3.53 billion Ethiopia birr ($160 million), backed by a 6 percent gain in revenue.

With a modern fleet including Boeing Co.’s latest 787 Dreamliners, a network spanning Los Angeles to Tokyo and a successful hub model that’s lured an international clientele, two-thirds of whom change for onward destinations, Ethiopian is on the cusp of becoming a significant force in global aviation.

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Rallying Point

The carrier is already a rallying point on the continent. It has invested in Togo-based Asky Airlines, giving it a hub in West Africa, and bought a stake in Malawian Airlines in the south. Tewolde, 50, is seeking a similar arrangement in the central African region, and pursuing partnerships in countries including Ghana, Uganda and Zambia. He has also called on carriers to pool resources to defend their market share and says recent moves towards more liberal air service agreements between African countries are a cause for optimism.

Addis Ababa has also become a center of expertise for the industry, with a recently expanded pilot school and world-class maintenance facilities that service planes from as far afield as Mozambique and Nigeria.

Those gains may be under threat. The Ethiopian People’s Revolutionary Democratic Front, in power since 1991, when it ousted a Marxist military regime partly blamed for the 1980s famine, responded to the unrest by declaring the six-month state of emergency. While it since lifted some restrictions after a period of calm, the situation may still make changing planes in Addis Ababa less appealing, especially after countries including the U.S. issued travel warnings.

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“The whole Ethiopia-rising story, including the airline, faces a credibility challenge,” said Nemera Gebeyehu Mamo, an Ethiopian who teaches economics at the University of London’s School of Oriental and African Studies. “The government can only reassure its customers or tourists if it’s willing to address the political demands.”

‘African Emirates’

Passengers have no shortage of alternatives. Emirates, the biggest long-haul airline, Qatar Airways and Etihad Airways PJSC of Abu Dhabi all offer dozens of African routes from huge hubs in the Persian Gulf. Turkish Airlines is also making inroads with 50 destinations on the continent after flights to Zanzibar start Monday, according to a statement on its website.

Founded in 1945, Ethiopian ranks as Africa’s biggest carrier by passenger traffic, ahead of South African Airways, EgyptAir, Royal Air Maroc and Kenya Airways, according to IATA. Tewolde remains unbowed by the challenges, pressing ahead with expansion plans, including promising additions to a 51-strong aircraft order backlog and announcing new destinations including Oslo, Jakarta, Singapore and Chengdu.
Despite the current political issues, the company has the prerequisites to remain a formidable competitor and challenge established Gulf carriers, Nico Bezuidenhout, SAA’s former acting CEO who now runs low-cost African carrier Fastjet Plc, said in an interview.

Ethiopian has an enviable position with consistent state backing, unparalleled management continuity and a hub at a natural crossroads, so “I may as well be talking about Emirates,” he said.


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