Coca-Cola under fire for dropping Teddy Afro’s World Cup Anthem

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By staff writer – 4 June 2014

(EMF) A large number of Diaspora community is urging East African nations to stop drinking Coca-Cola, in protest for Coca-Cola’s outrageous action to drop Teddy Afro’s World Cup Anthem.

Negative campaigning is on the rise as social media pages are flooded with a highly negative campaigns against Coca cola products following the leaked information by Mr. Misikir Mulugeta, Coca-Cola Brand Manager for Ethiopia, who downplayed the pop star Tewodros Kassahun.

The pop star has over 6 Facebook pages, with nearly a million fans and over 3000 Twitter followers.
Social media comments are generally supportive to the boycott campaign. One picture comment on Facebook read, “Zero Ethics!, Zero Justice!, Zero Health! … Don’t Drink Coca-Cola.”

The image is being shared by tens of thousands of fans.

A significant number of Teddy Afro’s fans on twitter are also raising ethical and health issues related to Coca-Cola, arguing that the products are causing health and environmental damages.
“These campaigns and allegations would certainly affect Coca-Cola largely with its sales in the Horn of Africa, unless Coca-Cola reconsiders the decision”, says one of the fans who is moderating a Facebook page.

According to the information posted on Teddy Afro’s website, Mr. Misikir Mulugeta, Coca Cola Regional Manager made a dramatic twist and dared to question Teddy Afro’s reputations. Many are considering it as a politically motivated action. Mr. Misikir Mulugeta assumes the ‘Coca-Cola Brand Manager’ position by a recommendation from the ruling party.

Ethiopians had the privilege of supporting Coca-Cola’s decision for selecting Teddy Afro for the 2014 FIFA World Cup to be held in Brazil.

Teddy Afro is not only one of the best vocalist in Ethiopia, he is also becoming an emerging global star in the Horn of Africa. He sings for love and inspirations.

Teddy’s fans believe that Coca-Cola has made a big mistake by making a very wrong decision, which may result in severe consequences on its sales in potentially big market.

25 Comments

  1. I have come to understand that Coca-Cola company is trapped by EPRDF/TPLF that has bent on destroying any person who is preaching ‘ One People One Country- Ethiopia’ in Ethiopia. The famous Ethiopia singer and song writer, Teddy Afro, is one of the leading figures preaching unity and equality in Ethiopia regardless of ethnic background and religion. He is icon of Love and Unity. Degrading his good reputation is foul playing. we, Ethiopian, don’t hesitate for taking action against Coca-Cola if the company is reluctant to take swift action for correcting mistakes. Coca Cola is enjoying huge market of Ethiopia.

  2. No coca cola anymore to the places am around I will make sure my families and acquaintances not to drink anyways coca cola is very dangerous drink for health and hope coca cola will learn eternal lesson for doing this to our Hero Teddy

  3. Coca Cola you made unrepairable mistake which could possibly damage your global marketing by aligning the company’s interest with a corrupt political leadership in Ethiopia. We, Ethiopians love with all our heart, Teddy. He represents love, friendship, histroy, culture, and psychological make up of our people. We’re warning you Coca Cola understand that your’ve started playing with fire!!!!!!!!!. For us the calculation goes …Teddy=love+unity+peace+kindness+patriotism

  4. Illogical and unreasonable anti-Coca-Cola propaganda by backward and illogical/unreasonable people!

    What health damage, environmental damages did Coca-Cola caused to habesha, please? Do you have enough to eat/drink, let alone experimenting on Coca? Which environmental damage are you talking about, for God’s sake? You people, you don’t know that you are the ones for the deforestation and environmental degradation of Oromia and the South, since you don’t have the culture, habit and moral to preserve nature that is the integral part of the culture and life of Oromo and the Southern people. Any body can prove the difference in culture and view/ philosophy towards environment by simply looking at the areas/places where habeshas were resettled in Oromia. You see total destruction (for commercial purposes) of natural & man made forests and the environment that Oromos have been preserving for years.

    Therefore, your campaign’s objective doesn’t hold water! What if Coca-Cola changes its decision and promotes the ‘singer’. Do you continue consuming Coca that has ‘health problem’? It is the population size that matters in commerce, buddy! Oromo will absolutely work against your soon to fail campaign. Since this is a campaign against the Oromo interest.

  5. Tady afro himself cooperating[promoting] to sale a product of ‘unhealthy,unethical’ coca cola brand . If coudn’t happen this tedy sold puplic health to bad . Ok, if tedy & coca cola company reagree ?

  6. Tady afro himself cooperating[promoting] to sale a product of ‘unhealthy,unethical’ coca cola brand . If coudn’t happen this tedy sold puplic health to bad . Ok,what happen if tedy & coca cola company reagree ?

    • I could not agree more !!! …”unless Coca-Cola reconsiders the decision…” when it does that , then all of a sudden the product become healthy and environmentally friendly lol…

  7. It is not coca cola who did that .it is the tigre/weyane who hate teddy Afro and his unity voice which unite Ethiopians .weyane is killing Ethiopians music for the last 23 years the only great voice remained is teddy Afro .they can not kill him because they know millions are behind him the only thing they can do is to silence him not to play infront of his million funs back home in ethiopia and block him from this international stage which he can raise and show our flag which the Tigre/weyane hate most.that is the secret behind.9

  8. Teddy is the sign of resistance and resilience!

    Teddy has been subjected to such relentless protracted attack for the mere reasons:
    – he personifies “Oneness” ,
    – being a citizen of Ethiopia as an entity (not a fragmented TPLF’s creation),
    – being articulate and well informed
    – being steadfast
    – unflinching from his moral high ground
    – loved and admired by fellow Ethiopians

    TPLF tried and failed miserably to muzzle him, hence it is using its contingency plan or plan “B” i.e. vilifying him with fabricated stories that will persuade certain section of the society that will follow campaign such as this.

  9. Can’t Coca Cola make a business decision? What is a big deal if he drops Teddy? Do we have to open our mouths and infringe upon the rights of Coca Cola? Who are we to intimidate the largest soft drink industry in the world? Tadia, min yitabasilachihu? Yemata mata yegna polotika indih hono kere?

  10. I know e-Habasha is not going to post this. But, let me try just in case.
    Can’t Coca Cola make a business decision? What is a big deal if he drops Teddy? Do we have to open our mouths and infringe upon the rights of Coca Cola? Who are we to intimidate the largest soft drink industry in the world? Tadia, min yitabasilachihu? Yemata mata yegna polotika indih hono kere?

  11. This is not only about Tedi Afro, this concerns everyone, we should not let any big corporation manipulates and do whatever they like as they wish. This is the golden opportunity for us to show how unity is strength.
    It’s so sad to see Coca Cola’s interference on this public matter. We the public should show Coca Cola how strong we are when we unite. The big corporate like Coca should know it’s limit. As we make Coca Cola richer at East Africa Area we can also cause its falling unless Coca stand with the majority.

    • Wow, Mr. Zeleke. Now, mobilize your cyber tanks and cyber fighter jets and blow Coca Cola’s headquarter in Atlanta. Who are you to say “we should not let any big corporation manipulates and do whatever they like as they wish.” As the saying of our fathers goes:
      “ayit talla tamka tatita tatita
      dula situgn alech dimetin litmeta”

      You are that ayit in the face of Coca Cola. Stop your fukera and shilela that wayane effectively ended for you 23 years ago.

  12. I am fan of teddy …… but this boycott coke cry just because they decided to drop him from their music is embarrassing. But may it’s better he distances himself from them. No doubt coke is a greedy ass corporation that had been targeted by activists for harming the health of consumers. Aint sayin this in support if teddy though.

    • Here we go again! What would happen to Coca Cola if teddy distances himself away from it? Sorry, I got the answer. It will immediately declare bankruptcy and go out of business. Then the “mighty” teddy tifozos will declare victory. chobe memtat yiluhal, yehe new.

  13. For Ethiopia when amara stop drinking TELA that very bad for economi not coca.im ok coca decision .

  14. my question to all habashies what is the meaning of love and unity
    second question which planet are you guys from….need answer thanks lol

    • Love and unity is something that will not be understood by people who share OLF or for that matter any other terrorists mentality. So, before i begin to answer your question on the meaning of Love and Unity; do you share OLF’s mentality?

      As for your second question, Habesha is a culture rather than a race and whether you like it or not you indulge in some of these cultures for example you probably consume buna or injera. The planet that we live in is called EARTH.

  15. at Oromiti

    is there a human being idiot than you!?
    The person who never understand the meaning of love and and unity? you harree hadharaaw! Bekeehaadhakee!

  16. To those of you who oppose the boycot-coca cola must be adicted to it. You can drink it to your hearts content. But to those who support it, it is a matter of principle the company did not only abundon Teddy after all his efforts but also it is a disrespect to the country as a nation. And those of us who are supporting it also sending a clear message to wayne and its cadres like Misikir who are sabotaging the success of this known artist and the recongnition of a united Ethiopia(the song depicts this).

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